AEO and GEO: getting your business into AI answers
Answer Engine Optimisation and Generative Engine Optimisation prepare your content to be quoted by AI assistants — with clear facts, structure and machine-readable data.
What aeo & geo (ai search optimisation) means here
AEO (Answer Engine Optimisation): writing direct, self-contained answers to real questions, marked up so an answer engine can extract them cleanly.
GEO (Generative Engine Optimisation): strengthening the entity behind your brand — consistent naming, factual descriptions, structured data and topical coverage — so generative models describe you accurately.
A crawler policy that explicitly allows the AI crawlers you want, plus an llms.txt summary of your business for models that read it.
Who this is for
- Businesses whose buyers now research through ChatGPT, Gemini or Perplexity.
- Brands described inaccurately or not at all by AI assistants.
- Anyone who wants a head start while competitors optimise only for Google.
Problems it solves
Answers buried in marketing prose
Assistants extract clear statements. We restructure content into direct question-and-answer form.
No machine-readable facts
Missing structured data leaves services, pricing and contact details ambiguous. We add schema that matches the visible page.
Inconsistent brand entity
Different name spellings and descriptions across the web confuse models. We standardise them.
AI crawlers blocked by accident
We set an explicit, intentional crawler policy in robots.txt.
How we deliver it
Question research
We collect the questions your buyers actually ask, including from your own enquiries.
Answer restructuring
Each question gets a direct, factual, self-contained answer on the page.
Structured data
Organization, Service and FAQ schema that mirrors visible content — no invented ratings.
Entity consistency
Consistent brand naming, description and contact facts everywhere.
Crawler policy
Explicit robots.txt rules plus an llms.txt business summary.
Spot checks
We periodically ask the assistants about your category and record how you are described.
What's included
- Question-and-answer content structure
- FAQ, Organization and Service structured data
- Consistent entity naming and descriptions
- Explicit AI crawler permissions
- llms.txt business summary
- Recorded assistant spot checks
What you get out of it
- Accurate descriptions when AI assistants discuss your category
- Content that serves both Google and answer engines
- A defensible position while the format is still new
AEO & GEO (AI Search Optimisation) FAQs
Related services
Start with a straight answer
Message us with what you sell and where your enquiries come from today. You will get an honest recommendation, a scope and a price — no retainer pressure.